{"id":1574,"date":"2025-10-09T14:48:16","date_gmt":"2025-10-09T14:48:16","guid":{"rendered":"https:\/\/eplapprw11.paychex.com\/marketing2025\/?post_type=article&#038;p=1574"},"modified":"2025-10-13T17:08:43","modified_gmt":"2025-10-13T17:08:43","slug":"6-ways-to-reach-small-business-owners-in-california","status":"publish","type":"article","link":"https:\/\/secure.eplanservices401k.com\/marketing\/article\/6-ways-to-reach-small-business-owners-in-california\/","title":{"rendered":"6 Ways to Reach Small Business Owners in California\u00a0"},"content":{"rendered":"\n<p>California is booming with opportunities to grow your retirement business, especially as the state\u2019s retirement savings program registration deadline, December 31<sup>st<\/sup>, draws near. Approximately 1.5 million businesses in California with one or more employees will be affected by this mandate. This presents a prime opportunity for you to cast a long line into the surf and catch as much new business as possible. And your bait? These actionable strategies for gaining and retaining business in and outside of California.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Key Takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think outside the box; expand your reach with solutions like educational webinars.<\/li>\n\n\n\n<li>For specific demographics like California business owners, create targeted outreach materials\u2014 from email blasts to regional mailings.<\/li>\n\n\n\n<li>Attend networking events to foster and strengthen relationships.<\/li>\n\n\n\n<li>Take the initiative to make new connections wherever you go. &nbsp;<\/li>\n\n\n\n<li>Nurture your existing client relationships.<\/li>\n\n\n\n<li>Cater to your clients\u2019 needs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Expand your reach with educational webinars:<\/h2>\n\n\n\n<p>You\u2019re already an expert in your field; showcase that expertise to a wider audience. Webinars can provide you with an avenue to deliver valuable mass communications, allowing you to speak to your many California clients and prospects at once. Plus, live and on-demand webinars are also convenient sources of information that busy professionals can catch when their schedules allow.<\/p>\n\n\n\n<p>With this spotlight on you, you can also expand your reach to business owners in other states with upcoming legislation. They may not need a plan just yet, but your webinar can help them prepare in advance.<\/p>\n\n\n\n<p>If you do decide to host a webinar, go the extra mile by experimenting with interactive elements like polls, Q&amp;A features, and guided chats to help keep your attendees engaged. Even your webinar registration form serves multiple purposes. It\u2019s more than just a signup sheet; it also helps you collect qualified leads and grow your email list. By including customized questions within the form, you can better understand your clients and tailor your outreach for maximum impact.&nbsp;<\/p>\n\n\n\n<p>At ePlan Services, we\u2019re committed to supporting your business growth. If you have ideas for webinar topics that you think would be valuable to your clients or peers, <a href=\"https:\/\/secure.eplanservices401k.com\/marketing\/contact\/\">we\u2019d love to hear from you<\/a>. Your input helps us create content that truly meets the needs of advisors like you and the industry as a whole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Generate targeted outreach:<\/h2>\n\n\n\n<p>As you expand your reach, it\u2019s equally important to be strategic about who you\u2019re targeting and how. From email campaigns to social media and search ads, tailoring your marketing efforts to your ideal audience helps to ensure your efforts drive results. While webinars are an innovative solution, you\u2019ll need a solid marketing approach to hook potential attendees.<\/p>\n\n\n\n<p>Platforms like Google and social media ads allow you to advertise specifically to certain industry professionals, age demographics, regions, and more. You can also sponsor, promote, and boost your posts for more visibility. And, their included analytics tools let you easily track your audience\u2019s behavior, from engagement to clicks.<\/p>\n\n\n\n<p>By zeroing in on your target audience, California business owners, you stand to gain more conversions and reduce the likelihood of wasting your advertising budget on the wrong demographic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attend networking events:<\/h2>\n\n\n\n<p>While digital outreach helps expand your visibility, face-to-face connections can create trust and value that online marketing alone can\u2019t always accomplish. That&#8217;s why attending in-person networking events is so important.<\/p>\n\n\n\n<p>In your industry, it\u2019s not always what you know, but who you know. Reaching business owners in California means going where they are. Attending networking events like galas, conferences, and conventions offer a wealth of opportunities to foster new partnerships and meet potential prospects. It\u2019s possible you\u2019ll find yourself engaging in conversations with the likes of C-suite professionals, CPAs, and business owners who could spread the word about your services. Take the initiative to powwow and gain information about the needs of your potential prospects.&nbsp;<\/p>\n\n\n\n<p>These events aren\u2019t just about conversations and exchanging information; they\u2019re also avenues for personal development. From inspiring keynote speakers to hands-on workshops, you can hone your skillset and leave with a wealth of valuable insights from industry professionals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Put yourself out there:<\/h2>\n\n\n\n<p>Networking isn\u2019t exclusive to galas and conferences. You never know when a casual conversation at the barbershop, grocery store, or even while out with friends might lead to someone asking about retirement planning. These everyday interactions are great opportunities to plant seeds about what you do. If there\u2019s genuine interest, seize the opportunity to exchange contact information or offer to follow up in a few days. And hey, even if the person you meet doesn\u2019t need your services right now, they might know someone who does!<\/p>\n\n\n\n<p>If it isn\u2019t already, make this your rule of thumb: never underestimate the power of organic networking. By staying approachable and ready to offer help when it makes sense, you stand to open the door to new leads and a reputation for being helpful and knowledgeable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connect with existing clients:<\/h2>\n\n\n\n<p>A seasoned advisor like you understands the importance of nurturing existing relationships. But even the most successful advisors can fall prey to letting communications fall by the wayside as their business continues to grow. To mitigate this potential pitfall, schedule monthly client check-in reminders for yourself to help keep your relationships solid.<\/p>\n\n\n\n<p>Well before the December 31<sup>st<\/sup> deadline, reach out to your clients in California to keep them informed of California\u2019s retirement savings mandate and provide helpful solutions. If the relationship permits, invite them out for a cup of coffee. Sometimes the best business conversations happen when you\u2019re just shooting the breeze. Never underestimate the power of strengthening your connections. Casual conversations like these could go a long way towards building client loyalty and improving client retention.<\/p>\n\n\n\n<p>After connecting with your clients, don\u2019t hesitate to ask if they know other business owners, even those out of state, who could benefit from your services. Satisfied clients tend to be happy to make referrals; all you have to do is ask! But word of mouth is only part of boosting your book of business. To retain and attract new clients, you still have to deliver exceptional and trusted solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personalize your services:<\/h2>\n\n\n\n<p>Now that you\u2019ve used the above tactics to reach new and existing clients, it\u2019s time to leverage them to close the deal. To entice potential clients to buy what you&#8217;re selling, small business retirement plans, you have to appeal to their ever-changing needs. Currently, California business owners with one or more employees need to register for a qualifying retirement plan before the December 31<sup>st<\/sup> deadline.<\/p>\n\n\n\n<p>Considering this, most of your California clients may flock to you for retirement plan information. Don\u2019t wait until your clients are down to the wire; prepare talking points now so you can field questions about CalSavers\u2014the state-administered IRA, and potential retirement plan features, administration, pricing, and more.&nbsp;<\/p>\n\n\n\n<p>CalSavers, may seem like the default choice for business owners who just want to satisfy the state\u2019s requirements, but an alternative like an ePlan Services 401(k) offers more flexibility and financial benefits for your clients and their employees.<\/p>\n\n\n\n<p>After assessing their needs, you may find that your clients would benefit from a plan that allows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fee transparency<\/strong>\u2014With ePlan Services, the quoted price is what you pay; there are no surprises.<\/li>\n\n\n\n<li><strong>Flexible investment fund options<\/strong>\u2014Your clients have the freedom to choose from any of our investment fund options, no strings attached.&nbsp;<\/li>\n\n\n\n<li><strong>Employer matching<\/strong> \u2014ePlan Services 401(k) plans allow employer matching of up to 100% of a participant\u2019s salary (subject to IRS limits).<\/li>\n\n\n\n<li><strong>High contribution rates<\/strong>\u2014The 2025 annual contribution rate for 401(k) plans, ($23,500), is higher than that of IRAs, ($7,000).<\/li>\n\n\n\n<li><strong>High catchup contributions<\/strong>\u2014The 2025 annual catchup contribution rate for 401(k) plans, ($7,500), is higher than that of IRAs, ($1,000).<\/li>\n\n\n\n<li><strong>Easy plan management tools<\/strong> \u2014Your clients can easily manage their accounts with convenient tools like the <a href=\"https:\/\/secure.eplanservices401k.com\/blog\/article\/announcing-eplan-services-new-employee-dashboard\/\">employee dashboard<\/a> and various calculators to make retirement planning a breeze.<\/li>\n\n\n\n<li><strong>And on-going support<\/strong>\u2014The ePlan Services support team is available to answer questions or troubleshoot any issues that may arise.<\/li>\n<\/ul>\n\n\n\n<p>By offering your clients an ePlan Services 401(k) plan, you position yourself as an industry leader equipped with excellent retirement planning solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:<\/h2>\n\n\n\n<p>To sell more retirement plans, you\u2019ve got to cater to your clients who need them the most. Right now, those business owners happen to reside in California. But California business owners aren\u2019t the only ones who will need compliant retirement savings options.<\/p>\n\n\n\n<p>Consider expanding your reach and fostering new connections with webinars, networking events, and even everyday outings. With these helpful tips, you can feel confident in your approach.<\/p>\n\n\n\n<!-- Modal -->\n<div class=\"modal fade\" id=\"partnerModal\" tabindex=\"-1\" aria-labelledby=\"exampleModalLabel\"\n    aria-hidden=\"true\">\n    <div class=\"modal-dialog modal-lg\">\n        <div class=\"modal-content\">\n            <div class=\"modal-header\">\n                <h2>Partner registration<\/h2>\n                <button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><\/button>\n            <\/div>\n            <div class=\"modal-body\">\n                <div class=\"modal-form\">\n                    <div class=\"modal-form__left\">\n                        <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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   <h2 class=\"gform_title\">Partner Registration<\/h2>\n                            <p class='gform_description'><\/p>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/marketing\/wp-json\/wp\/v2\/article\/1574#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_14\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >\n<p class=\"p-0 m-0\">Provide the information below and we\u2019ll be in touch soon to begin the registration process. We look forward to working with you!<\/p><\/div><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_3\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_3'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_2_3' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_4'>Business Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_2_4' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>CRD (Central Registration Depository) Number<\/label><div class='ginput_container ginput_container_text'><input name='input_19' id='input_2_19' type='text' value='' class='large'  aria-describedby=\"gfield_description_2_19\"    aria-invalid=\"false\"   \/><\/div><div class='gfield_description' id='gfield_description_2_19'><a href=\"https:\/\/brokercheck.finra.org\/\" target=\"_blank\">Find your CRD number<span class=\"visually-hidden\">opens in a new tab<\/span><\/a><\/div><\/div><div id=\"field_2_11\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_11'>Phone Number<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_11' id='input_2_11' type='text' value='' class='large'    placeholder='(000) - 000-0000' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_6\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_6'>What type of partnership are you interested in?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_6' 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